Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Landon Murie is the CEO of Goodjuju Marketing, helping home service businesses with local SEO, stunning websites, and boosting close rates. How many Google reviews does your local business have? Does ...

An actionable guide for small business owners on three powerful, free ways to boost their Google Maps ranking and local visibility — starting today. Consistent, simple GBP updates signal trust and ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long before that because Google never considers them eligible in the first place. This is ...

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers. The AI-generated service list for Google ...

For years, local businesses have operated from the same marketing handbook. Get listed on Google, build up reviews, run occasional ads. That formula delivered results when customers were still typing ...

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...