According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday. That is a 94% improvement over the 2022 Beijing Games.

STAMFORD, Conn. – January 6, 2026 – Mike Tirico leads a roster of 84 commentators for NBCUniversal’s coverage of the Milan Cortina 2026 Olympic Winter Games, scheduled for Feb. 6-22 across NBC, Peacock, NBCSN, NBCUniversal’s digital platforms, and Versant’s CNBC and USA Network.

Snoop Dogg has become a fixture of NBC's Olympics coverage, making the rounds in Northern Italy to bring a little extra cheer for Team USA.