Xbox is Microsoft’s gaming identity moving forward. is a senior correspondent and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Sources familiar with the meeting tell me that Sharma announced that Microsoft is returning to using Xbox for its gaming division,

Microsoft has reinstated Xbox as its core gaming brand, retiring the 'Microsoft Gaming' label, alongside major Game Pass changes. Prices are being cut for the first time in years, but day-one access to new Call of Duty titles is ending to protect retail sales. These moves, driven by new leadership, reflect a recalibration of brand identity, player expectations, and revenue priorities.

Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core pillars.