Coffee lovers in Europe are about to sip a little more sustainably. Starbucks just unveiled a new cup design that could be a game-changer for reducing waste stemming from to-go beverages, and it's ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...

Technology Readiness Levels (TRLs), also known as Technology Readiness Assessments, help policymakers, philanthropies and investors, and innovators determine the development stage of emerging ...

A Hesai-made lidar sensor sits on top of an autonomous vehicle on July 10, 2022, as it drives along a street in Shenzhen, China. (Jade Gao/AFP via Getty Images) The exponential growth in connected and ...

Strategic tech adoption means putting the right pieces in place, at the right time. The Hype Cycle helps companies invest with clarity, not just urgency. André Rizzo, McGill Executive Institute ...