“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

You can avoid Google's AI summaries in your search results by simply adjusting your query. Or just switch search engines altogether.

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

There have been a number of complaints that when you search for a query and the site name, Google doesn't always show results from the site you mentioned in the query. But Google's Search Liaison, ...

Google chief executive Sundar Pichai has expressed confidence that weaving Gemini artificial intelligence into search will benefit the tech firm's business ...

Google on Tuesday announced it will begin restricting the types of election-related queries that users can ask its Gemini chatbot, and it has already rolled out the changes in both the U.S. and India.