The Basis 2026 Advertising Agency Report is an annual study of 200+ advertising professional respondents that reveals an ...

With fast-moving markets and new AI capabilities, agencies need to differentiate themselves by helping clients speed up ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

MullenLowe MENA chief executive officer P/Mounir Harfouche, juror for The Drum Awards Festival Agency Business category, shares how value, creativity and leadership are reshaping the agency model. “AI ...

If you read my column regularly, you might be starting to sense a theme. I’ve been diving into AI from a very practical application perspective, trying to determine short-term and long-term impacts.

According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...

WPP’s CFO Joanne Wilson said in a recent statement to analysts that a commercial model where agency fees are linked directly to measurable business outcomes such as sales growth will enable the firm ...